With 15% juice in each can, the approach is more than just a hint of flavor. New Belgium Brewing Wild Nectar Hard Juice, photo provided by New Belgium Brewing Although there are no umbrellas attached to the can, it feels like cracking one open is a toast to the carefree life. It might not come with a beach breeze, but the flavors invite a moment of sipping escapism. Wild Nectar is incredibly easy drinking without sacrificing on big, fresh fruit flavor.”Īvailable in three flavors, Passionfruit Lime, Strawberry Guava, and Passionfruit Orange Mango, there is a tropical vibe to the brand. It feels light, fresh, and has an easy drinkability.Īccording to Jared Spagnola, Brand Manager at New Belgium Brewing, “Consumers are looking for more options in the hard beverage space, so we created an exciting new product in this new category that delivers a unique flavor experience. At the same time, it is not about pouring alcohol into a heavy juice. Clearly juice forward, it is meant to be zesty, vibrant. The Wild Nectar Hard Juice is a new take on the hard beverage space. Ready to sip on the New Belgium Brewing Wild Nectar Hard Juice. For people who want that fruit-forward alcoholic beverage, their can is now full. Although the ready to drink canned cocktail market has had strong growth and the hard seltzer market continues to have its fans, there is a beverage segment that has not been addressed. While some people find that sipping that Voodoo Ranger IPA feels like soaring above the clouds, not every occasion calls for a beer.
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